It’s been Watch the Throne All Over Town this week….Kanye West and Jay-Z performed in New Jersey over the weekend, Madison Square Garden on Monday and Tuesday, and tonight they were the “surprise” guests at the Victoria Secret televised burlesque show….err, fashion show. Beyonce was in the front row in a white dress rapping along to every word of “N****s In Paris.”
Nicki Minaj also performed alongside the models for VS’ younger PINK line. Get it? Pink?

But when I retweeted this twitpic from the Wall Street Journal’s Elizabeth Holmes, lots of fashion-savvy guys were most interested in Kanye’s colorful jacket…it was Ye’s special request from the new Versace x H&M capsule line.

See a photo of the jacket, as well as other just-tweeted pics from the Victoria’s Secret fashion show….
After the jump

Here is a better look at the silk and velvet Versace x H&M men’s jacket that Kanye wore. Yup, it’s for men. The whole Versace x H&M collaboration was celebrated last night with performances by Nicki Minaj and Prince, but the actually line hits stores on November 19th. I’m sure lines will be epic, and resales will hit Ebay at ridiculous prices. According to YM/FreshnessMag, this jacket costs less than $200, which is a crazy bargain for something with such a classic Versace print. Gianni would be aghast, lol.
For more on the Versace line, check out my girl Wendy/Nitrolicious.

Looks like Birdman was finally spitting the truth about a business deal. A couple weeks ago he went on record (see video) stating Cash Money was working on a deal to launch a book company under publishing juggernaut Simon & Schuster. Now the deal is in place with the introduction of Cash Money Content and their first books Iceberg Slim’s memoir Pimp, Wahida Clark’s Justify My Thug, and Raw Law: An Urban Guide to Criminal Justice.

“We think we can do more, market books in a new way,” Bryan “Birdman” Williams told the Wall Street Journal. “We want to put out five or six books a year.”

Birdman and company plan to market their books the same way they marketed their music…starting from the streets.

“You’re going to see TV commercials, billboards, and plenty of YouTube videos featuring artists and writers talking about books,” Cash Money’s business manager Vernon Brown added. “Our books will also be sold at our concerts. When you’re out in front of 18,000 people, some will buy books, some not. But right now many of those fans aren’t being told what books are great. We’ll do that.”

Will be interesting to see if Lil Wayne’s jail house journal will also be included under the Cash Money Content banner. Look out for the first book coming this February.

• Lil Wayne plans to turn journal written in jail into book
• VIDEO: Birdman claims Cash Money has book deal with Simon & Schuster
• T.I. to make a movie about himself
• VIDEO: Birdman drops $50K at Paris Louis Vuitton store
• Q-Tip to release new book called “Industry Rules”

There is a nice big phat article on Yahoo! today about Lil Wayne’s stardom and popularity still going strong despite his over eight months behind bars. It talks about his album I Am Not A Human Being at #1, his blog as a way to connect to fans and how Cash Money had an actual strategy implemented to ensure Weezy’s success while in jail.

“The challenge was to make sure you feel like he never left,” says Bryan “Birdman” Williams, the Cash Money Records co-founder who has fostered Lil Wayne’s career since the rapper’s teens. “We came with a good strategy, and it worked.”

What’s even more interesting is that Cash Money potentially has found a way to make even more money off Weezy’s stint. It’s no secret that left in solitary confinement, Weezy turned to writing in a journal to get his thoughts out. Word is after Weezy is set free he plans to take his journal and publish it in its entirety. It’s actually a pretty cool marketing hook when you think about it. He’s probably crazier off of the lean than on it.

• Cash Money launches Cash Money Content book company
• Video: Lil Wayne talks about role in “Hurricane Season”
• Lil Wayne launches Weezythanxyou.com in prison
• Exclusive first look photos of Bow Wow in “Hurricane Season”
• PICS: Chris Brown “Transform Ya” promo pics

RiRi gets in on the book business with the official release of her first pub…granted it’s very little words and more about the images that capture Rihanna’s journey to fame and all the trials, tribulations and successes that come with it. Here she is at the 5th Avenue Barnes & Noble in NY for an autograph signing and a little book release party hype. Of course the self-titled book is also available at Amazon.

• KRS One announces NY book tour for “Gospel of Hip Hop”
• Jay-Z to sign multi-million dollar book deal
• VIDEO: RZA’s speech at “Tao of Wu” book signing
• Kayne’s book “Thank You And You’re Welcome” is not new
• Q-Tip to release new book called “Industry Rules”

• VIDEO: Jay-Z unveils “Decoded” book in Miami
• Jay-Z finalizes book deal; “Decoded” will reveal lyric secrets
• VIDEO: DMX’s wife talks about her “tell-all” book
• Jay-Z Reveals Book Cover For “Decoded”
• Soulja Boy talks upcoming book “Teenage Millionaire”

• Jay-Z x Bing Online Interactive Game & Campaign for Decoded
• VIDEO: Jay-Z “Decoded” exclusive Amazon.com interview
• Jay-Z finalizes book deal; “Decoded” will reveal lyric secrets
• Jay-Z Reveals Book Cover For “Decoded”
• Trick Daddy’s book “Magic City” set to release next year